BLOG.
THE IMPORTANCE OF HIRING THE RIGHT MEDIA COMPANY FOR THE JOB
Just as everybody has their tastes and preferences, each organisation should be in search of a team that perfectly aligns with the company’s goals, vision and style. In the ever-evolving landscape of visual content, the role of a skilled media team cannot be overstated. Whether you're planning a corporate event, a product launch, or a memorable wedding day, having the right photography and videography experts on board can make all the difference.
BREAKING THROUGH THE NORMS: A LYNN & BROWN CASE STUDY
Law firms, healthcare providers and even accounting firms, do they really need visual content? With the bias that these firms are serious and professional, most people would argue that videography would be irrelevant but it’s time to debunk that bias. Read on to find out how Lynn & Brown, a law firm based in Perth, utilised video content in the best way possible.
WHY YOUR BUSINESS NEEDS A PODCAST
Ever thought of becoming a Youtuber? Now is the time! Podcasts are increasingly garnering popularity thanks to their duality in not only building your brand image but also connecting with your audience on a more personal level. Read on to find out the many benefits to filming your own Podcasts.
SELF-MADE VS. PROFESSIONAL CONTENT
In today’s digital age, where smartphones boast powerful cameras and multiple accessible editing tools, many companies and individuals have leaned towards self-produced content. The line between self-produced and professionally produced content has significantly blurred over the years, raising questions and doubts as to whether or not companies should still require the need for content companies.
BEYOND YOUTUBE: NAVIGATING VIDEOS FOR MARKETING
Amid the evolving digital marketing scene, video content has become a potent tool for engaging audiences. Beyond YouTube, platforms like LinkedIn and Instagram now provide fresh opportunities for businesses to display their brand, expertise, and products. This blog delves into the significance of video content on these platforms and offers insights into crafting compelling visuals that resonate with professional and consumer viewers. This shift responds to the call for more dynamic range, enabling effective communication, authenticity, and the power of storytelling on LinkedIn and Instagram.
THE IMPORTANCE OF TESTIMONIAL VIDEOS
The persuasive sales message does not come from a sales representative or even the business owner. But in fact, it comes from a satisfied customer.You (the business owner) may not be seen as the most credible source of your product, because you have an incentive to sell it. At least this is how some of your potential customers might view it. But when your sales messages originates from a genuinely satisfied customer, this is far more persuasive for potential customers. Combine this social influence with a personable story and the emotional power of video, you valuable video content- Testimonials.
WHAT’S TRENDING IN PHOTOGRAPHY & VIDEOGRAPHY
Keeping up-to-date on what’s going on in the industry can be a great source of inspiration. It can even introduce you to new creative concepts that you haven’t tried or heard of before. Take some time to read up on the trends to further your skills and knowledge. After all, its a great way to learn and further your personal style.