WHY YOUR BUSINESS NEEDS A PODCAST

As of February 2023, there were over 400 million podcast listeners worldwide, a testament to how popular podcasts are now and no doubt the numbers have increased by now. In the ever-evolving landscape of digital marketing and content creation, staying ahead of the curve is essential for businesses looking to connect with their audience and what better way than to start a Podcast series?

Essentially just like a YouTube channel, podcasts are an efficient and effective method of connecting with your audience on a more personal level whilst building your brand image. In this blog post, we'll explore why companies should consider adding a visual element to their podcasts and how this can benefit their overall marketing strategy.

branding & WIDER VISIBILITY

Just as reels gain more visibility than pictures, podcasts have the ability to reach a wider audience beyond your current customers. Discovery through search engines or social media will easily reach people in the same niche or industry which will allow businesses to gain exposure and attract new customers whilst building their brand awareness.

Additionally, the visual element of podcasts allows your audience a glimpse into your company culture, values and the personalities behind the camera and company through an engaging format. It will also provide you with the opportunity to establish your company’s authority by showcasing your knowledge and expertise, garnering credibility and confidence. This will not only humanise your organisation but also build trust with your audience members.

engagement

As clearly stated in the introduction, filming podcasts brings in the potential for enhanced engagement. While audio podcasts are a fantastic medium for delivering valuable content, adding a visual component can make your message even more compelling. Visual cues, facial expressions, body language, and visual aids can all help convey information and emotions more effectively then audio alone. By appealing to both auditory and visual learners, you can engage a broader audience and keep them hooked.

Additionally, visual podcasts can yield higher engagement metrics as viewers are more likely to leave comments, likes, shares and even may subscribe as a form of reaction to the faces, expressions and commentary made by the hosts and/ or guests. Such interactions will provide valuable insight into your audience’s preferences, allowing you to tailor future content to the audience’s needs.

PERSONAL TOUCH

A business podcast does not need to be all serious and corporate thus why it’s a great opportunity to engage with your audience on a personal level. This is your time to shine like a Youtuber, have fun with it and showcase your personality and humour so your target audience understands the duality of your business. How else could you personalise the Podcast series you may ask? What better way to have fun than to bring in guests of your choosing? Many industry experts and influencers are more than willing to participate as it will not only showcase their knowledge visually but also increase their social/ brand visibility. Eventually, this will lead to more high-profile guests and increase engagement and brand visibility.

GET THAT BAG

Like everything else on social media, podcasts can also be monetised through various ways such as advertisements, merchandise sales, premium subscription models, YouTube ad revenue and even sponsorships. Not only can you have fun with podcasts, but it can also be an additional income stream without it feeling like a chore. The additional income can also help offset production costs or any additional costs spent for the purpose of the Podcasts.

For example, subtle plug but here at Iceberg Media, we’ve started our own Podcast series, titled 'Tipsy Tuesday’, where we bring industry experts to share insights from their own industry whilst drinking and concocting cocktails! Costs towards the cocktails could definitely be covered through the various monetisation methods mentioned above. Best of both worlds isn’t it? Generating income whilst enjoying a drink.

MULTI-PURPOSE CONTENT

Having mentioned this multiple times in previous blogs, it comes as no surprise that the term has reappeared once again! The development of technology always comes with the advantages of efficiency and effectiveness and why is it so important? Nobody has the time for anything thus why efficiency is regarded so highly. By filming podcasts, you’ll be able to create multi-purpose content that can be reused across various platforms. Just like our Podcasts, we’re able to repurpose it into social media content such as reels and video clips that are regularly posted on our Instagram handles. This versatility allows you to reach your audience through different channels, increasing your content's lifespan and effectiveness.

There you have it, take it from us, the team at Iceberg is full of talkative people who are more than happy to go on and on in a podcast. Have fun with it and start a podcast! While traditional audio podcasts are still a valuable medium for content delivery, filming podcasts can take your company's content strategy to the next level. With enhanced engagement, improved branding, and the ability to repurpose content across various platforms, visual podcasts offer a compelling case for businesses looking to connect with their audience in a more immersive and impactful way. So, lights, camera, podcast - it's time to start filming and reaping the benefits of this dynamic content format.