HOW BUSINESS INTRO VIDEOS CAN BENEFIT YOUR BUSINESS POST COVID-19

How Do you make yourself stand out against your competitors?

Video is undeniably one of the most effective and engaging mediums to differentiate your business and connect with your target audience. It is important to understand where your audience is engaging and how.

Over the Pandemic, people were forced to engage with businesses online. With minimal face-to-face contact between the brand and the customer, we have seen a huge trend in businesses using social media to promote through organic reach or paid advertising. This has been particularly popular for small or local businesses. Not only is it an effective way to spread awareness, but is also a relatively low cost option. So, that means you can promote your business without breaking the bank.

What content is most effective? Business Introductory Videos are a short video that is instrumental to building credibility and trust with your consumers. Introductory Videos can generate great results for your business:

• Generate awareness about your business

• Increase traffic to your website or social media platforms

• Influence your consumers’ buying decisions

• Generate leads

• Help build relationships and connections with your target audience

It encapsulates all if not most of the 5 W’s and H:

• Who are you? Behind every business is a face, and your audience wants to know you and your business. This helps build an initial connection with your audience.

• What are your business services/ products? This answers what you do.

• Why do you do what you do? This is kind of the purpose, mission or vision behind your brand.

• Where are you operating? Where necessary, business introductory videos can mention where your services are based, where your products are sold or if you are a mobile business. It helps your consumers easily place you on the map.

• When are you operating? Some but not all introductory videos address the ‘when.’

• How does your business operate? This may overlap with the ‘why,’ but you could discuss your team, various services or more discussion about your business.

Business Introductory videos are not a one size fits all- every business is unique. They are specific to your business so the style and structure is not necessarily the same.

Are you seeking video content to make your business stand out? We are happy to discuss with you how we can help your business.

Get in touch with us to see how video can elevate your business.