3 WAYS VIDEO MARKETING CAN BENEFIT YOUR BUSINESS

Video marketing enables your business to connect with audiences through visual storytelling. We love creating corporate videos for our clients to use on their website, social media or for advertising. From testimonials, business introduction videos, event and social media highlight videos, powerful video content that can effectively market your business and achieve your goals. It’s important to understand that every video we produce serves a different purpose; generate leads, build credibility, increase awareness of your products or services, and the list goes on! We ensure our client’s objectives are aligned with the video, to maximise the benefit on their business.

Here are three main reasons video marketing can benefit your business and help you reach your objectives.

1. Videos communicate your core messages

Videos are no doubt an effective medium to communicate your business messages. Focusing on one clear, strong message will ensure your audience doesn’t get lost in the delivery. You can strengthen your core message with sub-messages, such as statistics or examples to make it more convincing.

As we briefly touched on, your video should link back to your goals and appeal to your target audience, so you should consider what you want your audience to think, feel and do after watching your video. If your video isn’t influencing your audience in a way that will achieve your goals, go back to the drawing board and ensure these two are aligned.

2. Video Appeals to the senses

The beauty with video is that it combines visual and hearing components; two senses that allow your audience to really engage! You can set the mood and tone of your video content with music, voice, text and visuals, connecting with your audience through multiple senses.

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3. Video content highlights your brand personality

One of the reasons customers buy into your brand is because of the person behind the business. Video allows your business to show a bit of personality, which helps draw in your audience and build rapport. By showing how passionate you are with the craft you do, people will be drawn in to the brand, and more likely to purchase your products or services.

Overall, a well crafted marketing video is instrumental to achieve conversion, whether that’s visitors to leads, or sales.