The persuasive sales message does not come from a sales representative or even the business owner. But in fact, it comes from a satisfied customer.You (the business owner) may not be seen as the most credible source of your product, because you have an incentive to sell it. At least this is how some of your potential customers might view it. But when your sales messages originates from a genuinely satisfied customer, this is far more persuasive for potential customers. Combine this social influence with a personable story and the emotional power of video, you valuable video content- Testimonials.