HOW PHOTOGRAPHY IMPROVES MARKETING
Marketing is the backbone of every business. There’s no doubt about it! Whilst video content has become increasingly popular for marketing, photography is still considered the cornerstone for marketing. Here are some of our reasons photography can improve your marketing material and help you stand out among your competitors.
Capture Audiences’ Attention
Photos can easily capture your audience’s attention. It’s as simple as that! A photo that incorporates visual storytelling about your business can grab the attention of your audience. Photos have been used in advertising and marketing for decades. And they are not going anywhere!
Wedding Shoot by Iceberg Media
Share Information Quickly
Need to share information quickly and effectively? A photo can do that! You can use photographs to communicate a powerful message that can be imparted at a glance. Whilst we love to hear a bit of sound and see moving images in videos, photos can be just as effective to share information. Add a bit of text to your photo and you’ve got a winner!
Professional Photos = Good Reputation
Picture this- you visit a hotel website to book a nights accomodation. There are only a few images showcasing the rooms and facilities, and the ones that are displayed are blurry. Would you book a service with this business? Poor quality images isn’t a good representation of their business. You would most likely feel uncertainty and hesitate to book as they look unprofessional! The same things goes with your headshot. So, don’t make the mistake of making a bad first impression. You want people to perceive your business to be high quality and professional, so your photos should look the part! And that’s why we are here- to help you best represent your business. The expertise of professional photographers can make a huge difference. We can help you communicate a powerful message through beautiful and functional images.
If you need help conveying your brand through professional images, our team can help! Contact us to find out more.
Corporate Photoshoot by Iceberg Media
Connect Through Emotions
Emotion is an important tool to sell your product or services. People who connect with the emotion behind your brand are more likely to become your customers. Why? Because emotion create a lasting impression. And photos are an effective way to communicate emotion and connect with your audience. Colour, shot type and angle, lighting and symbols all contribute to shaping the mood of the image. Some of the most powerful marketing campaigns have used strong imagery to connect with their publics and drive behavioural change.
KS Ultimate Fitness shoot by Iceberg Media
Intergrain Product Shoot by Iceberg Media
Increase Engagement
Would you read a blog without images? Or stop scrolling on a Facebook post that was text-only? Probably not, because it’s boring! Text-heavy posts are take too long to digest and don’t reel in your audience. Clean and aesthetic images can dramatically increase engagement on your blog and social media platforms and drive retention rates. People are more likely to engage with your business if they see visual content that relates to your business and resonates with them.
Professional, quality photos are the best content to showcase your brand for three main reasons. One, no one else has the same images, unlike stock images you can easily access on the WWW. Two, photographers know how to get a great looking image! And three, they are edited, sized and adjusted to the correct format for the platforms you intend to use them on.
Alternatively, there’s plenty of images out their you can use for free such as Pixabay. Always check the Creative Commons License if you are not sure. Some require correct attribution of the original photographer to prevent copyright issues. You can always get a bit creative with your content and use Canva. This is a great platform for infographics, social media tiles or even Instagram story templates.
Boost Your SEO and Website Traffic
Did you know images can be optimised for SEO? Well, now you do! Glad we could help.
Here’s how simple it is to do:
Edit the image’s title, file name, description and alt text to include keywords that best describe your image.
Ensure the image dimensions match the image size displayed. Usually 1200 x 600 is a good size for blog images.
Compress and reduce the file size. Each image should be no larger than 200KB to ensure faster loading time.
Even though this information will not be see on your website or social media, it will be read by search engines. Optimising your images will increase your brand visibility on search engines and affect your ranking.
So, there you have it. Our top reasons why photography can improve your marketing. We’ve made some suggestions through out the blog to help you better your photos. If you need some professional expertise to enhance your photos, we are always happy to help. Get in contact with us to see what we can do for you.
