UNVEILING THE POWER OF CAPTURING WORKPLACE EVENTS

Being in the 21st century, the ability to capture workplace events through photos and videos has become more accessible and crucial than ever before. From team meetings and company gatherings to project milestones and daily operations, documenting these moments offers a plethora of benefits that can significantly impact the culture, productivity, and success of any organisation. In this blog, we will explore the numerous advantages of capturing workplace events through visual media.

Preserving Memories and Milestones

Though severely obvious, one of the most obvious benefits of capturing workplace events is the preservation of memories and milestones. Unless everyone has a photogenic memory, it is physically impossible to remember every event of your life so what’s the solution? Preserving these memories through photos and videos. Whether it's the celebration of a significant achievement, the launch of a new product, or the recognition of employee accomplishments, photos and videos serve as a tangible record of these moments. Over time, they become a valuable historical archive that showcases the growth and evolution of the organisation.

Enhancing Employee Engagement

Now who wouldn’t want their photo professionally taken? Young or old, photos are able to be kept for life and when employees see their contributions and achievements documented, it boosts their morale and engagement. Knowing that their hard work is acknowledged and celebrated fosters a sense of belonging and pride within the team. Having a little office fun never hurts so throw your hair back and let loose. This also serves as a form of team-bonding that will not only improve work-life balance but also teamwork amongst employees. Furthermore, sharing these visuals with the workforce can help reinforce company values and create a more positive work environment.

Knowledge Transfer and Training

65% of the general population are visual learners, a testament to how much visual content affects learning and generally how we process information as a whole. It comes as no surprise then that visual content is an effective tool for knowledge transfer and training. Recording workplace events, especially those related to new processes, procedures, or training sessions, can serve as valuable resources for onboarding new employees. Just as how companies utilise videos to demonstrate complex instructions to ensure their customers understand their products, videos and photos can simplify complex concepts, making it easier for employees to understand and retain information. It’s a constant cycle of repurposing and recycling content!

Marketing & Brand Building

Workplace events can provide excellent content for marketing and brand-building efforts. Sharing photos and videos of events on social media, company websites, and marketing materials can showcase the company's culture and values. This transparency and authenticity can help attract customers, partners, and even potential employees who align with the organisation's mission. For example, many organisations such as Duolingo, Telstra and even Penguin Books have utilised Tiktok as a platform to showcase their fun company culture in the form of Tiktok trends and dance challenges. In addition to these challenges, to keep on top of the trends, Duolingo for instance, incorporates Gen Z humour and pop references to increase traction and appeal to the general population. As every marketer says, all publicity is good publicity and that’s exactly what everyone is doing.

Improved Communication & Collaboration

Visual media can bridge communication gaps within an organisation. Videos and photos can capture discussions, presentations, and brainstorming sessions, making it easier for employees to revisit and share important information. This, in turn, enhances collaboration and ensures that everyone is on the same page regarding goals and strategies. For example, think back to when you were in University or High School and presentations were a weekly never-ending assignment.

Not only was utilising visual content/ diagrams a lot easier than having to type out a huge chunk of text but it was also easier to digest. Trivia time! The human brain actually digests visual content 60,000x faster than text. So realistically speaking, it’s true when they say a picture speaks a thousand words, actually 60,000 words to be precise. Additionally, the use of visuals eliminates the barrier of language. Think about it, having to explain a chunk of words to non-English speakers would be immensely more difficult than explaining through diagrams that will and can clearly display the same type of information.

Performance Evaluation & Feedback

Recording workplace events can also be beneficial for performance evaluation and feedback. Managers and employees can review videos of meetings or presentations to assess performance, identify areas for improvement, and provide constructive feedback. This objective approach to evaluation can lead to more effective personal and professional development. Just as one would film themselves dancing and replay it back for evaluation, there’s no restrictions for organisations to do the same. While it may not be the first thing you think of or the first course of action when it comes to evaluation and feedback, there’s no harm in trying and seeing how it goes!

Legal & Compliance Documentation

In certain industries, capturing workplace events is crucial for legal and compliance purposes. Visual records can serve as evidence in case of disputes, accidents, or compliance audits. Having these records readily available can help organisations avoid legal complications and protect their interests. For example, having documentation and visual evidence of big functions will make it a lot easier in the event of an accident to track down the culprit and/ or the cause. Additionally, just as a safety precaution, big scale events typically call for CCTV cameras which essentially can also be recorded and tracked.

The benefits of capturing workplace events through photos and videos are undeniable. From preserving memories and enhancing employee engagement to facilitating knowledge transfer and marketing efforts, visual media plays a vital role in shaping an organisation's culture and success. Embracing these benefits can lead to a more connected, informed, and efficient workplace. So, don't miss out on the power of capturing and sharing the moments that make your workplace unique and thriving.