SHOULD YOU BE UPDATING YOUR COMPANY HEADSHOTS?
As the new financial year approaches, it’s the perfect time for a company makeover! Reevaluate your company image and upgrade the company’s professional presence by refreshing your headshots. A fresh set of headshots goes beyond showcasing growth, it also communicates a renewed sense of professionalism and confidence to clients, partners, and stakeholders. Now let’s get straight to the point and delve into the significance of updating company headshots! Additionally, this article will also provide tips and tricks for orchestrating a successful and captivating photoshoot.
With the rise of technology, connections are typically made online before meeting in person proving that first impressions will always play a pivotal role. Company headshots are often the first point of contact thus why it plays a significant role in shaping perceptions. Ensure your company headshots present a clean, cohesive and modern image that will effectively convey your company’s professionalism, approachability and authenticity.
Updating your company headshots signifies a lot more than you think with the first being a reflection of growth. Just like New Year's, the start of a new financial year represents growth and new rising opportunities. This provides businesses with the opportunity to also indicate any changes to the company in regards to new team members, shifting roles and responsibilities or even expansions to the company.
Visual styles are constantly evolving with new and upcoming trends so keep up with what’s new with updated headshots that prove your relevance and that your business is always up-to-date and connected with business trends.
Everyone deserves a confidence boost, don’t they? Initiating and providing your team members with the opportunity to refresh their employee image shows that you value their professional image by investing in their representation.
There are a multitude of ways to show and demonstrate a unified front but this can also be represented in the smallest of ways such as through your company website. Refreshed headshots can ensure that your website showcases a united and cohesive look which can also be utilised through other marketing materials such as social media profiles.
Emma Zhao - Accountant
So how do you ensure the photoshoot goes smoothly and successfully?
First off, do a little research and invest in a professional photographer who understands corporate photography as well as you know SEO. Take a dive into their previous works to ensure that their style and editing aligns with your intentions. Next, discuss with your photographer what sort of background and location will best align with your company’s brand and culture. For example, an outdoor space may best align with your team’s style if your team is more outgoing and chaotic (in the best way possible).
To ensure consistency and a cohesive brand image, ensure the entire team follows a guideline of what to wear. Suggest colours that match the brand’s theme and image and encourage them to opt for clothing they’ll feel most comfortable in whilst feeling confident. Now for the best part, have a little party or a chill cool down session that gets your team members feeling relaxed. This will ensure that your team members will go into the photoshoot feeling relaxed and comfortable. Whilst the goal of the photoshoot is to capture fresh headshots, the headshots should also capture the essence of your team members so getting them to pose with their natural and genuine smiles would be the best.
Don’t stop now and have fun with the photoshoot. Get the individual serious headshots out of the way and make sure to capture a variety of team and candid shots. This provides a well-rounded view of your company culture, capturing the attention and trust of your target audience.
Refreshing company headshots for the new financial year is not just a cosmetic update – it's a strategic move to enhance your company's professional image. With the potential to create positive first impressions, communicate growth, and boost employee morale, updated headshots are an investment in your brand's identity. By following the tips provided in this article, you can ensure a successful photoshoot that captures the confidence, authenticity, and unity of your team, setting the stage for a successful year ahead.
