WHY EVERY BUSINESS NEEDS A MARKETING LIBRARY
Many businesses use generic stock images on their website and social media platforms, but it just doesn’t cut it anymore! Stock images don’t give your customers a feel of your brand personality. Having a photo library of images showcasing your brand and team will help you better connect with your audience and differentiate you from your competitors.
Are you still using stock images? Read on to discover more about why you need a marketing library.
What is a Marketing Library?
Like the word implies, a marketing library is a collection of images of your brand, team, services or products that you can use for marketing purposes. Naturally, people associate standard images with an average quality business, even if it isn’t true. High quality images will make your business memorable to your audience and show authenticity.
Why is it important?
Easily Accessible
Having a folder of high quality images unique to YOUR business is important. You have these images at your fingertips and can use them whenever and for whatever! It makes it so much easier for you to schedule in a weeks worth of social media posts when you have all you images located in one place.
People Buy from People
Consumer’s buy from businesses they connect with on a personal level, which is why having images that communicate your brand personality is important. Your customers want to see the people behind the brand. It allows them to connect with you and build trust in your brand.
Unique to your business
A marketing library full of images relevant only to your business is key. No one else will have those same images. Images of your business cannot be replicated by your competitors and gives you an advantage over someone using stock images. A marketing library is unique to your business and an important way to communicate authenticity.
Where Can You Use These Images?
Quality images can be used on your website, social media, articles, advertising, reports, brochures and the list goes on!
So, there you have it. A marketing library is essential to stand out in the industry and communicate your business to customers.
Do you need a marketing library? Get in contact with us to discuss your business needs.
