BEYOND YOUTUBE: NAVIGATING VIDEOS FOR MARKETING
In the ever-evolving landscape of digital marketing, video content has emerged as a powerful tool for connecting with audiences and driving engagement. While platforms like YouTube have long been associated with video content, the rise of video on LinkedIn and Instagram has opened new doors for businesses to showcase their brand, expertise, and products. In this blog, we'll explore the significance of video content on LinkedIn and Instagram and provide insights on how to create compelling visuals that resonate with both professional and consumer audiences.
LinkedIn and Instagram, traditionally known for text and image-based content, have undergone a transformation with the integration of video. This shift is driven by the growing demand for more dynamic and engaging content. Video content allows businesses to communicate messages more effectively, establish authenticity, and leverage the power of storytelling.
LinkedIn: Building Professional Connections Through Video
LinkedIn has long been the go-to platform for professionals and engaging with professionals worldwide. Great for fostering new opportunities and linking with others in the industry, LinkedIn is a platform for meaningful connections and conversations. Instead of fostering such connections through text alone, let’s take a look into how we can do that through videos as well!
Leadership videos: Share a few industry tips and tricks through short video clips and engage in discussions with others in the field. This will establish your knowledge and expertise in the industry and position you as an expert that will no doubt see your network and organisation growing.
Company culture: As mentioned in the previous blog, showcasing your organisation and the people behind it is very important. Take your audience behind the scenes of your workspace, showing the people and processes that drive your business. This humanizes your brand and fosters authenticity.
Educational content: Ever wanted to be a Youtuber? This is your chance to shine! Create mini-tutorials or how-to videos that address common challenges in your industry. By sharing knowledge and information, it enhances credibility and shows your genuine passion for not only helping others but also teaching others in the industry.
Instagram: Captivating Visuals for Consumer Engagement
Instagram needs no words for introduction as a visually reliant platform, there is no question about the effectiveness of promoting visual content through Instagram.
Stories & Reels: Stories are a quick and effective method of featuring short, engaging videos or even captivating visuals for your audience to enjoy. Additionally, reels typically generate higher views through the combination of trending audio and compelling content.
Product Demonstration: Need to demonstrate your products concisely but quickly? Go onto Instagram and create short video clips demonstrating your products. These short clips will effectively educate your customers and potential customers whilst also creating a better understanding of your products and services.
User Testimonials: Instead of written reviews, ask your satisfied customers for a video showcasing their satisfaction with your company. Through videos, your audience will be able to see and feel the genuine emotion and satisfaction of your customers. Authentic feedback from real people can have a significant impact on building trust and encouraging conversions.
Challenges & Trends: Engage and communicate with your audience through the creation of video-related challenges and trends. Incorporate your services and brands into a compelling video challenge or trend and encourage users to participate and join in! This will create engagement whilst boosting exposure!
Creating Compelling Visuals
Straight to the point: Both LinkedIn and Instagram users prefer bite-sized content. Keep your videos short and sweet, conveying your message in a short span to maintain viewer engagement.
Quality: Invest in good lighting, clear audio, and stable camera work. High-quality visuals reflect positively on your brand's professionalism.
Get Creative: Craft a narrative that resonates with your audience. Create a captivating story that will engage the audience and leave them wanting more. This may be in the form of how your business started or challenges along the way that might be unconventional.
Valuable: How does the saying go? Every day you learn something new? Exactly! Ensure your content adds value to the viewers. Valuable content is more likely to be shared and remembered. Just remember, just because you know the sky is blue doesn’t mean everyone does. Don’t be shy and share your thoughts and insights into the industry.
The inclusion of visual content, specifically videos, has unveiled new avenues for businesses to establish their position whilst creating meaningful connections with their target audience. Additionally, it provides opportunities to foster and build authenticity and catalysing engagement from consumers. The key is to create visually appealing and compelling content that resonates with your target audience so get a trusted team ready and seize the limitless possibilities these platforms present for your brand’s success and growth!
